Mac wins in consumer satisfaction, record sales at Apple
CNNMoney.com reporting today that Macs lead in customer satisfaction for the seventh straight year, with a score of 86 compared to a PC score of 78.
“The biggest asset Apple has had for a long time is its commitment to innovation,” said David VanAmburg, managing director of ACSI, an Ann Arbor-based research group. “Others are improving, but the whole world watches Apple when it comes up with its new products each year.”
Even big companies, where Windows PCs and Blackberry smartphones have been the standard for so long, are seeing Macs, iPhones and iPads show up in greater numbers, with workers abandoning company standards and demanding something better. It’s partly the ‘cool’ factor, to be sure — Apple’s products are brilliantly designed and marketed to appeal in this way — but cool without substance isn’t cool for long.
Mac Sales Drive Apple’s Best-Ever Quarter
Also mentioned in the article is record sales in the recent quarter for Apple’s Mac computers and iPad tablets — sales were up 61% over this quarter last year to a record $15.7 billion.
Filed under: Apple, Customers, Windows Tags: ipad, mac, quality | No Comments »
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